Colors TV is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. Colors TV featuring a number of successful shows, such as Bigg Boss,Balika Vadhu, Madhubala - Ek Ishq Ek Junoon, Uttaran, and Sasural Simar Ka. The channels' most popular show, Balika Vadhu & Uttaran has been ranked in the TOP 5 shows of Indian television's TRPs charts, within 3 months of its launch. Currently Madhubala - Ek Ishq Ek Junoon & Sasural Simar Ka is the most popular shows on Colors. The channel got a huge popularity just after its launch with Fear Factor: Khatron Ke Khiladi with a Bollywood actor Akshay Kumar and due to its successful ratings, it received a top position among other Hindi general entertainment channels.